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SORAA LEDS ILLUMINATE AWARD-WINNING COUTURE

SORAA LEDS ILLUMINATE AWARD-WINNING COUTURE AT HERITAGE MUSEUMS & GARDENS

Fremont, CA –August 2, 2016 – Soraa, the world leader in GaN on GaNTM LED technology, announced that its LED lamps illuminate some of the most recognized cinematic clothing on display at the Heritage Museums & Gardens in Sandwich, Massachusetts.

Visitors to Heritage Museums & Gardens’ CUT! Costume and the Cinema exhibit have the rare opportunity to see more than 40 original movie costumes, props and memorabilia up close. The exhibit, on display through October 2016, includes five centuries of fashion and style as interpreted by awardwinning costume designers and worn by stars including Scarlett Johansson, Kate Winslet, Keira Knightley and Maggie Smith.

The museum staff partnered with lighting designer Nancy Goldstein from Light Positive to install approximately 100 MR16 lamps. Soraa’s GaN on GaNTM LED with Violet-Emission 3-Phosphor (VP₃) LED technology renders the widest range of colors in the objects that we see, without ultraviolet (UV) or infrared (IR) radiation that can fade or harm the artifacts.

“As a lighting designer, the most important parts of a project like this are flexibility and the conservation of the artwork. It was critical to select a lamp that emits no UV light. The flexibility of the SNAP System allowed me to modify beams so that each piece in this exhibit is illuminated perfectly and looks its very best,” said Nancy Goldstein of Light Positive. “I applaud Heritage Museums & Gardens for having the long view to invest in Soraa lamps for continued benefit year over year.”

Soraa’s SNAP System allowed for distinct beam spreads to give the Museum the flexibility needed to properly illuminate the exhibits, and will allow them to change the lighting scheme for future exhibits without changing all the lamps. The SNAP System is the first magnetic attachment accessory system for LED lighting which combines the single source GaN on GaN™ LED technology with an innovative set of filters and lenses to completely redefine the accessory application.

Not only do the Soraa LED lamps provide excellent color rendering and protection for the exhibit items, the lamps also provided a significant efficiency benefit to Heritage Museums & Gardens. The LED lamps use less than 20 percent of the energy needed for a standard halogen lamp, and given the low heat form the lamps, the Museum continues to save additional resources that would have been spent on air conditioning.

For more information on Soraa’s LED lamps, please visit: www.soraa.com.
Photos courtesy of Heritage Museums & Gardens. CUT! Costume and the Cinema is organized by Exhibits
Development Group, USA, in cooperation with Cosprop, Ltd., London, England.

About Soraa
Pioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps have superior colour rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company’s state-of-the-art facility. For additional information, please visit www.soraa.com and follow the company on Twitter, LinkedIn and Facebook.

Soraa Media Contact:
Andy Beck
Makovsky
abeck@makovsky.com
001-202-587-5634